Danielle Lloyd is an English fashion and glamour model. She was born in Liverpool, England in 1983, the daughter of Jackie and Arthur Lloyd, a bank manager and an engineer, respectively. At the age of three months, Lloyd contracted whooping cough, resulting in damage to her lungs, this leading to her developing asthma. She attended Haileybury School from 1995. At the age of 16, Lloyd began modeling, frequently entering competitions in and around Liverpool. Upon finishing school, she decided to pursue a dual career: in modeling and as a beautician specializing in massage. She is a qualified nail technician.

Lloyd was crowned Miss England on 17 July 2004 and competed at Miss World 2004. On 26 February 2006, Lloyd was named Miss Great Britain 2006.

On 2 November 2006, she was stripped of her title "following recent claims in the press and magazines and the publicity given on the Playboy website for their next issue", according to the Miss Great Britain website. The claim they were referring to was that Lloyd had been dating Teddy Sheringham, who was one of the judges of the pageant, for more than two months before her victory. Lloyd continues to claim that the relationship started after the pageant. She attributes her topless shoot for the December 2006 issue of Playboy as the primary reason for the loss of her title.

On 11 January 2007, it was revealed that Lloyd was being sued by the Miss Great Britain company for breaking her contract and bringing the company into disrepute. The company is asking for full revelation of the sums she earned for the Playboy pictures, plus costs. She has since been cleared of any wrongdoing.

Lloyd next appeared in FHM magazine and was a finalist of Miss Maxim 2006. She has had her 32AA breasts increased by surgery three times, and is presently a 32DD. During her last operation, when her old implants were replaced with newer, larger ones, taking her from a 32D to a 32DD, surgeons removed a benign lump in her right breast. Lloyd was worried that it was cancer, but doctors assured her that the lump was harmless. She has revealed that her third operation will be her last, claiming that it is "pointless" going any bigger and that "People say I want to be the new Jordan, but I definitely don't! I want to be myself."

Lloyd joined Celebrity Big Brother on 3 January 2007, at the start of the series. Lloyd garnered significant negative publicity when thousands of complaints were filed with Ofcom after she, Jade Goody and Jo O'Meara were bullying and making racist remarks towards their fellow house mate, Bollywood star Shilpa Shetty

The alleged racist behaviour created an international outcry, gaining heavy coverage in the Indian media. Gordon Brown - then the British Chancellor of the Exchequer; now the British Prime Minister - who was visiting India at the time, condemned the programme on the grounds that he is against anything which might damage the perception that the United Kingdom is a country of tolerance. Lloyd's family released a statement defending Lloyd, denying that she was racist.

Lloyd eventually came fifth in the contest, with 3.3% of the vote to save her. As a result of her behaviour on the show, Lloyd lost six-figure modelling contracts with motorcycle insurance firm Bennetts, urban fashion label Rocawear, and designer lingerie website BeCheeky.com. Having limited her career damage from CBB5, Lloyd has continued her non-modelling career as a professional "celebrity for hire." Since her departure from Celebrity Big Brother, Lloyd has also made various promotional appearances.

Lloyd has also continued her modelling career, and has appeared on numerous covers of the Daily Star newspaper after signing an exclusive deal with the publication. Lloyd has also appeared on the cover of Maxim, Loaded, Nuts and Zoo several times, as well as featuring in FHM and Ice. She has also secured a contract as the face of Ladbrokes Poker.

In May 2007, Lloyd attended Shilpa Shettys movie premiere at Leicester Square. The movie, Life In A... Metro was the first Bollywood movie Lloyd has seen. The two hugged and kissed on the red carpet in front of fans.

In 2007, Lloyd launched a mobile phone safety campaign after her own mobile was stolen in a Liverpool club. The "Keep It Safe & Secure" (KISS) campaign, backed by the National Mobile Phone Crime Unit encourages mobile users to take greater safety precautions when using their phone. In December 2007, Lloyd released a workout DVD entitled Keep Fit, Look Fit.

Throughout 2007 and 2008, Lloyd has made numerous television appearances including a guest spot on ITV2's WAGs Boutique and the celebrity edition of Gladiators. She also participated in and won a Glamour Models Special of The Weakest Link. Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre located at the Royal Liverpool University Hospital.